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Chairman of Alliance Bank Malaysia, Tan Sri Ahmad Mohd Don said the bank’s continued efforts to provide relief for their customers to cushion the impact of the pandemic has not only protected their financial well-being but has also boosted the institution’s earnings.

PETALING JAYA: Emerging from the pandemic, Alliance Bank Malaysia Bhd reports steady growth attributed to improved domestic demand in the second half of 2021 (2H21) when the national immunisation programme commenced.

As economic activities gained traction, the group saw a loan growth of nearly 5% year-on-year (y-o-y) owing to the rise in demand for credit.

Chairman of Alliance Bank Malaysia, Tan Sri Ahmad Mohd Don said the bank’s continued efforts to provide relief for their customers to cushion the impact of the pandemic has not only protected their financial well-being but has also boosted the institution’s earnings.

“The bank has emerged stronger from the Covid-19 pandemic as reflected in our latest financial performance, driven by growth in our core franchise revenues and lower credit costs,” he said in the company’s latest annual report.

Among the efforts rolled out were the payment relief assistance via the financial management and resilience and Pemulih programmes. Supportive measures through the BizSmart Solution portal and #SupportLokal were offered to provide business solutions.

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“In this past financial year, our net credit cost improved from 121.4 basis points (bps) to 48.1 bps, which is a testament to our proactive credit management,” the chairman said.

The group’s BizSmart and allianceonline digital platforms secured an almost 10% increase in customers as compared with last year. Overall, digital transactions rose by 35% y-o-y, constituting 75% of total customer transactions thanks to implementation of more customer-friendly features.

Alliance Way, the group’s differentiated customer engagement approach, brought Alliance Bank its highest-ever composite net promoter score yje financial year of 2019.

“Based on an independent study, we ranked top two in the industry for our Covid-19 customer support measures during the year,” he continued.

Overall, the bank’s registered loan growth stood at 4.6% y-o-y driven by small and medium enterprises (SMEs) and corporate and commercial loan growth of 12.4% and 9.5% respectively. As the economy gained momentum, it drove Alliance Bank’s customer acquisition efforts. As a result, the group reported market share growth, particularly in the SME segment, where there was a growth of 5%.

Group chief executive officer Joel Kornreich stated this was due to the boost in productivity among their relationship managers, the launching of new business solutions, and the increase in digital acquisition which now contribute 20% of Aliance Bank’s banking acquisitions.